GEN-10 IS HERE — VENICE, LET’S PARTY!
It’s been 10 years since we opened our Venice location, and we’re throwing down the only way we know how — with a weekend-long block party packed with fresh beer, live music, and the best vibes on the Westside.
Join us April 25th & 26th at Firestone Walker Venice for GEN-10 — a celebration of the community that made this place what it is. We’re talking epic beer releases, special food, DJs, bands, and a full send of that sun-soaked Venice energy.
This is more than a party — it’s a toast to the past 10 years and everything still to come. Bring your crew, bring your dog, bring the whole family — all are welcome. Let’s make it a weekend to remember.
For Gen-10, we decided to eschew the Double IPA path and go back to the original Gen-1 IPA strength at 7.3% ABV. Gen-10 is the beer Gen-1 would be if it were first brewed today… or something like that. Mosaic still leads the way, albeit in its concentrated cryo form. Citra keeps up, as usual, but is now joined by Thora, the new thiol-heavy hop variety that we helped develop in our work with the Hop Quality group over the past decade. And then there is a bit of Krush thrown in the dry hop for good measure because Krush is awesome. Celebrating 10 years with an iconic West Side IPA.
Read more here about the new Gen 10 West Side IPA from our Brewer Sam Tierney.
