The rumors are true: we have doubled down on our signature Hopnosis IPA to create Double Hopnosis, an Imperial Cold IPA made to mesmerize the senses.

Inspired by the iconic West Coast style and brewed with new-age Cryo Hops®, Double Hopnosis delivers massive flavors of tropical fruit and citrus with a hypnotic sense of balance.

You may recall that we launched our Hopnosis Cold IPA early last year. Double Hopnosis now lands as its outsized doppelgänger at an ABV of 8.3%. Double Hopnosis is now rolling out to Firestone Walker markets in 19.2-ounce cans for your convenience, and you can also find it at all Firestone Walker locations. Use our Beer Finder to discover where it’s available near you.

“Double Hopnosis is brewed with our favorite emerging hops from the Pacific Northwest and Southern Hemisphere, then extravagantly double dry-hopped with Cryo Hops® to take the flavors and mouthfeel to the next level,” said Brewmaster Matt Brynildson. “We call this our new-school rendition of a classic imperial West Coast IPA.”

Double Hopnosis is dry hopped with liberal amounts of Mosaic Cryo Hops® as well as Citra, Chinook, and Vic Secret, and it’s brewed with a total of nearly five pounds of hops per barrel. Cryo Hops® are made by collecting the concentrated lupulin from whole-leaf hops, which contains the pure resins for bitterness and aromatic oils.

“Cryo Hops® play the same role in Double Hopnosis as they do in the original Hopnosis: provide intense hop aroma and flavor with incredible integration, enabling us to make a hop-forward beer that is low in bitterness, super smooth, and delicious,” Matt said.

Like Hopnosis, Double Hopnosis is also fermented with our house lager yeast in the Cold IPA style, and it employs proprietary hopping techniques to push tropical thiols to the forefront of the aromatic profile.

“Double Hopnosis has roots in the original era of West Coast imperial IPAs while showcasing the Cold IPA style,” Matt said. “The overall experience is modernized by a lower impression of bitterness, a higher rate of tropical character, and a new achievement of balance and drinkability.”