Over the past five years, our Mind Haze Hazy Tropical IPA has become more than our best-selling beer… it’s become something more powerful entirely.

Mind Haze Tropical IPA is the seed that has grown into a family of Mind Haze IPAs that we have now harvested, squeezed, and are serving up as we take things to the next level in 2024. In the words of Brewmaster Matt Brynildson, “Mind Haze is one of our most celebrated beers and has become a playground where we explore our wildest ideas on where IPAs can go.”

This brings us to the all-new Mind Haze Brain Melter Hazy Imperial IPA (8.5% ABV), which joins Mind Haze Cosmic Crusher Juicy Imperial IPA (9.5%) as the latest addition to the Mind Haze fold. But now, let’s talk about one deliciously, flavor-packed beer with a serious punch.

And as always, let’s crack into the details first. Aspiring brewers take note, this may just be the secret recipe to creating one spectacular beer that’s a no-brainer when you want to fill up your fridge. First off, Brain Melter is dry-hopped twice, with double the normal amount of hops, to create a unique experience of mind-melding textures and flavors. The result is a flavor-fueled odyssey that unleashes a torrent of tropical sensations.

The secret to Brain Melter? A blend of hops focused on Vic Secret, Strata and Citra. “We did a lot of trials and everyone on the brewing team picked this hop combination,” Matt says. “It was ultra-tropical and expressive with a pleasing roundness. There’s a seamless connection between the smooth, malt-derived texture and the juicy hop character.”

Mind Haze Brain Melter Hazy Imperial IPA is available now in all Firestone Walker markets in canned (12-oz) six packs and 19.2-oz single-serve cans as a year-round offering. It will also be included in a 12-oz twelve-can variety pack alongside Mind Haze Brain Melter Hazy Imperial IPA and the original Mind Haze Hazy Tropical IPA. “Brain Melter is ultimately a beer that doubles down on everything we love about Mind Haze–mouthwatering tropical flavors with a bit more octane to give it an extra punch,” Matt says.

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